From triathlons to trimesters: ex-2XU colleagues launch new maternity brand
Inside Retail
FEBRUARY 2, 2023
So far, TheRY has spread mostly through word-of-mouth, but now the co-founders are now looking to leverage medical endorsements and increase their distribution through specialty retailers to raise awareness and reach new customers. “We’re But they are making up for it now. These days it’s almost cash for comment,” he said.
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