Remove Consumer Remove Customer Engagement Remove Hobbies Remove Promotion
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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How three retailers are cultivating success in the plant and garden sector

Inside Retail

And how can customers engage in this hobby if they have little green space available? They understand local soils and conditions, and hold strong relationships with local or state-based growers, which gives the consumer the best chance of purchasing a green life product with the optimal chance of success when they get it home.

Gifts 130