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Dick’s Sporting Goods Exec Talks New Strategies on Day 2 of IRDC 2021

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DENVER — A spectrum of retail industry professionals gathered at the Sheraton Denver Downtown Hotel for the second day of VMSD magazine’s International Retail Design Conference, which featured a conversation with Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (Coraopolis, PA).

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Dick’s Sporting Goods Knocks It Out of the Park with “House of Sport” Experiential Concept

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J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

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Experiential Retail Paying Off for Dick’s Sporting Goods

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Dick’s Sporting Goods’ (Pittsburgh) focus on experiential retail gave the company a lift in its third quarter, sparking a 13.9 Our strategies continue to work as we reimagine the athlete experience in our core business and with new concepts,” said Ed Stack, executive chairman, in the retailer’s earnings announcement.

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Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

VMS

Join retail veteran Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (DSG), and VMSD Editor-in-Chief/Associate Publisher Jennifer Acevedo as they break down DSG’s immersive, hands-on, in-store experiences. See how this transformational strategy worked for DSG – and how it can work for you!

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

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“Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., You can read more about the first African American-owned autonomous grocery store concept which opened in a notorious food desert in VMSD ’s June 2022 issue.). Advertisement.

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Couldn’t Attend IRDC 2021? Here’s What You Missed

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LEFT) Brian Solis opens IRDC with a compelling keynote; (ABOVE) VMSD’s Jennifer Acevedo sits down for a fireside chat with Dick’s Sporting Goods’ Toni Roeller; (BOTTOM) Bevan Bloemendaal led a panel discussion on designing healthy spaces. Organizations can break the cycle, he explained, offering strategies for avoiding common pitfalls.