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What is Omni-channel Retail?

Retail Bound

Although many new product companies are finding success selling on Shopify or Amazon, online sales still only represent 20% of all retail sales, whereas offline channels like brick-and-mortar locations, catalog, TV Shopping and Reward and Incentive markets represent 80%.

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Brick & Mortar Remains King: The Value of In-Store Experiences

Parcel Pending

Clearly, the year 2020 was the year of e-tailing, e- shopping , and eCommerce with Digital Commerce 360 reporting that US “ retail chains will end the year with a collective 76.8% However, don’t write off brick and mortar retail stores yet. growth in eCommerce ” 1. Direct-to-Consumer Brands Embracing Physical Stores.