Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. But the term pop-up is relatively recent.

Engagement 130

Engagement Shopping Artistic Marketing 130

Greater Group

JUNE 25, 2023

Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Rose

MARCH 24, 2020

But now, brands and retailers are more focused than ever before on delivering positive experiences that inspire brand loyalty and that, ideally, transform today’s shoppers into tomorrow’s lifelong customers and brand ambassadors. Aspirational Retailing. Visual Merchandising Techniques and Strategies. Extreme Personalization.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

MAY 22, 2023

The concept behind biophilic design centres on a natural human affinity for living things and organic processes such as growth. Not every commercial space can be situated in or near wooded areas or a body of water, but there are practical ways to integrate biophilic design elements.

Interior Design 52

Interior Design Design Trends Interior Space 52