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How Porsche is reimagining the auto showroom with art and co-working spaces

Inside Retail

The avant-garde retail space, designed in collaboration with global design powerhouse Gensler, not only introduces a futuristic concept to automotive retail but also sets a new benchmark in sustainability and cultural integration. This is not to say that the space is overwhelmed by this aesthetic.

Reimagine 130
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Porsche’s CEO for Apac explains the vision behind its new retail concept

Inside Retail

Collaborating closely with Porsche AG and regional teams, Ruoff has spearheaded the creation of a space that transcends traditional automotive retail, fostering dynamic interactions and forging lasting connections with customers and fans. It also has a built-in car lift, which can be decorated for brand campaigns.

Concept 130
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TRILUX’s E-Line Next and B.Veo meet Dubai’s dynamics In Madinat Badr’s AllDay supermarket

Retail Focus

The objectives were clear: Reimagining the lighting concept to shift from a cost-efficiency orientation to prioritising brand image. At the same time, the new lighting concept not only showcases the product variety but also cultivates an inviting atmosphere designed to make customers feel at ease.

Line 147
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Broadway Interiors redesigns 261 Bar & Restaurant at The Els Club Dubai

Design Middleeast

This transformative project, which was recently finished, reimagines the convergence of modern design with a warm, family-friendly atmosphere. Balancing the needs of families and sports enthusiasts, 261 Bar & Restaurant offers a dual-concept space.

Interior 105
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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

More than 30 years later, the South Korean fashion retailer SJ Group brought the airline a new identity, reimagining Pan Am as a lifestyle brand. The district attracts the younger South Korean generation through its unique culture, presenting the harmony of the past and present. The airline ceased its operations at the end of 1991.

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Powerlist Influential 30 Architects 2024: Islam Al Mashtooly, Design Director, OBMI

Design Middleeast

He is committed to architecture that supports and strengthens communities, emphasizing harmony within context while taking into account the MENA region’s climate, culture, and traditions. His curatorial statement was the role of “FREE SPACE” within the dense morphological and social fabric of the city.

Design 52
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Space10 and Ikea’s Everyday Experiments “take us beyond the home without leaving it”

Design Week

“With this in mind, we played with the idea of how we can go someplace far away from the rooms we are in by changing the space of our home through technology.” “With this in mind, we played with the idea of how we can go someplace far away from the rooms we are in by changing the space of our home through technology.”