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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

Having come to the realization that customers will be less able to purchase and that production itself is endangered, the concept of ownership is shifting towards sharing. Pop-up stores are giving brands the opportunity to explore different formats, different styles and experiment with a variety of forms.

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The Importance of VM Theater

VMS

Retailers need to understand and realize that their windows are a cost-effective form of advertising. Once in the store, an excellent layout with good product merchandising is a must. Customers want to feel that shopping is a pleasurable experience, they want to be excited by the range of merchandise on offer.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

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Personifying Scorched Earth

VMS

Located on busy Huai Hai Road in Shanghai, the Atelier Intimo flagship store is a dramatic visual experience aligned with the concept of the brand’s latest lingerie line, “Rebirth of the Scorched Earth.” The post Personifying Scorched Earth appeared first on Visual Merchandising and Store Design.

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Nemo Tile + Stone Unveils Southampton Showroom

VMS

The showroom, designed by the company’s Design Director, Katie Michael-Battaglia, offers a departure from other retail concepts and formats employed by Nemo Tile + Stone. The showroom’s layout takes advantage of its high ceilings and sizable windows, offering natural light and an airy ambiance.

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How the Pandemic Forced Convenience Stores to Change with the Times

VMS

During the pandemic, convenience stores not only survived but thrived as many other forms of retail shut down,” says Joseph Bona, Principal and Founder at Bona Design Lab (Secaucus, N.J.). More and more we see layouts designed to provide a precise way of guiding customers through space with minimal obstacles and barriers.

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