Concept, Expansion and Perspective

Wendy’s international boss talks about the burger brand’s Aussie plans

Inside Retail

MARCH 23, 2023

Abigail Pringle: Wendy’s is a challenger brand, and we believe there is space in the hamburger category to offer something different. Ultimately, our brand footprint in Australia will be heavily influenced by our franchisee(s), tapping into their local perspective and expertise. What restaurant formats will be available in Australia?

Planning

Planning Marketing Location Perspective

Wendy’s international boss on the burger brand’s Aussie plans

Inside Retail

APRIL 12, 2023

Wendy’s Burgers is ramping up its expansion in Australia , after announcing plans to enter the market last year. Abigail Pringle: Wendy’s is a challenger brand, and we believe there is space in the hamburger category to offer something different. IR: What restaurant formats will be available in Australia?

Planning

Planning Expansion Marketing Location

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Wendy’s international boss talks about the burger brand’s Aussie plans

Wendy’s international boss on the burger brand’s Aussie plans

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