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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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From bricks to brand, here’s how concept stores bring it all together

Inside Retail

At the same time, several forward-thinking retailers are focusing on taking their in-store experience to a whole new level by introducing new-wave concept stores into their arsenal. It is time for retailers to reconsider their store development strategy. The re-design and development of concept stores. Why concept stores?

Concept 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We’ve had guests host engagement parties in stores. LF: We develop distinct strategies for each platform and create stories most relevant for the audience and medium. We look at each partnership as a true collaboration, working together on concepts and thinking outside of the typical fashion-focused influence.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Jenner-Leuthart said that Belles had been considering the crowdfunding concept for a few years, but the timing is now right – with a new location set to open in Adelaide early next year. We see crowdfunding as a way to engage these customers, and include them as part of our journey as we grow and expand further.”

Planning 244