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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

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Pandora Tests New Store Concept

VMS

Pandora (Copenhagen, Denmark) has opened new stores in Milan and London under a new concept the jewelry retailer calls “Evoke.”. In a release, the retailer said a simplified layout was designed with the “omni-channel journey” in mind and that shoppers “will recognize Pandora’s campaigns at the front.”

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Vashi reveals further details of its soon-to-open Covent Garden flagship store

Retail Focus

The concept – designed in partnership with New York-based creative studio Mythology – will be the first to reveal the brand’s new vision, while continuing to champion the co-creation journey for which Vashi is known. The new store concept takes its inspiration from an artist’s studio.

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The Importance of VM Theater

VMS

Not only do attractive windows help bring in new and existing customers, but they also allow retailers to increase foot traffic to the store, display new products, highlight promotions and enhance brand image. Once in the store, an excellent layout with good product merchandising is a must.

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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

Having come to the realization that customers will be less able to purchase and that production itself is endangered, the concept of ownership is shifting towards sharing. As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Creating a brand community has always been an important marketing concept and a valuable brand asset. These can include comfortable seats, nice lighting and well-designed store layouts. The exterior design and window display are the first impression for clients and passers-by. Ghalia BOUSTANI.

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Personifying Scorched Earth

VMS

Located on busy Huai Hai Road in Shanghai, the Atelier Intimo flagship store is a dramatic visual experience aligned with the concept of the brand’s latest lingerie line, “Rebirth of the Scorched Earth.” The post Personifying Scorched Earth appeared first on Visual Merchandising and Store Design.

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