Flight of fancy: Why this unique design trend is taking off
Inside Retail
FEBRUARY 14, 2024
Setting up retail stores or restaurants in unusual places is a neat way to differentiate: even if the product isn’t special, the novelty of browsing, buying or dining in an unconventional space has appeal. The interior of the A330 has been reconfigured as a luxurious café, including first class. Yet as restaurants, they work superbly.
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