Retail Focus

MAY 30, 2023

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Creating a brand community has always been an important marketing concept and a valuable brand asset. However, it is an ongoing process that requires consistent effort and a genuine commitment to customer engagement. Ghalia BOUSTANI.

Retail Design 130

Retail Design Design Engagement Display 130

Retail Focus

DECEMBER 12, 2023

With the advent of readily available glass plates, the retail landscape underwent a transformative shift, paving the way for elaborate store window displays that served as captivating showcases for a myriad of products. The dynamic nature of consumer preferences requires constant adaptation of Christmas window displays.

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Retail Focus

NOVEMBER 7, 2023

In this article, I explore the world of hyperphysical luxury retail stores, their atmospheric design, the importance of physical touchpoints, and the strategic adoption by luxury brands. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping.

Engagement 147

Engagement Customer Engagement Layout Display 147

Greater Group

NOVEMBER 24, 2019

After his recent trip to Tokyo, greater group’s Asia CEO Ryan Arrowsmith returned with dozens of photos from innovative and forward-thinking retailers who are going above and beyond to creative unique and engaging customer experiences. Our retail design blog shows your some highlights from this trip.

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Retail Focus

NOVEMBER 7, 2022

Fashion brands investments are more concentrated towards creating value for customers, engaging them, and engaging with them. Fashion brands are also highlighting any activity related to sustainability as it aims at showing customers that it is actively seeking best practices related to sustainability.

Brand Management 130

Brand Management Fashion Management Perspective 130

Retail Focus

JUNE 16, 2023

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Pop-up stores are one of the touchpoints brands adopt to tell their stories.

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Social Media Artistic Fashion Engagement 264

Greater Group

SEPTEMBER 24, 2019

A ‘new normal’ has emerged , challenging us to think outside the box in exploring new formats and creating displays and activations that chase up the figures for sales, customer engagement and brand awareness while cutting down on manufacturing cost and timeframes. But it doesn’t stop with this group of retailers.

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Display Shopping Engagement Customer Engagement 52