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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations.

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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Pop-up stores are one of the touchpoints brands adopt to tell their stories.