From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry
VMS
DECEMBER 1, 2022
New York quickly became the epicenter of burgeoning new retail concepts. A true thespian at heart, Baum drew inspiration from the theater, seeing a connection between performance art and retail presentation. He wrote about fanciful props, imaginative themes and the use of color and lighting to capture the attention of passersby.
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