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Making Sense of Retail: Part I

VMS

With so many options and channels available to shoppers today, a focus on optimizing the brick-and-mortar experience has become a greater priority for retailers and designers. Efforts to enhance that physical and personal shopping experience walk a fine line between trendy and traditional.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

In the late 19th and early 20th centuries, well before high-end shops and boutiques graced the iconic retail corridors of Fifth Avenue, Champs-Élysées and Via Monte Napoleone, consumerism and desire became a driving force in Western culture. department stores were soon feeling the effects of this new form of “shopshopping.