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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Brand identity commences with exploring visual elements: colors, typography, and imagery that sum up the brand’s essence. Every abandoned cart and lingered gaze helps in outlining consumer preferences.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

A survey by IBM and the National Retail Federation reveals that around 56% of Gen Z global shoppers visit physical stores for the sake of a “fun” experience, which includes capturing set designs for social media sharing. This data optimizes store layouts, product placements, and customer experiences.

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Today’s Interactive Retail Displays

Frank Mayer

A global manufacturer of paints, coatings, and specialty materials, PPG recognized the benefit of incorporating a touchscreen into their paint chip display when they launched their current Voices of Color retail program. Discover complementary color recommendations.

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How Retail Design Insights Will Inspire Workplace Design

All Work

The power of social connection and the ability to meet like-minded people with shared values, has been essential for many successful brands to bring high-energy social experiences closer to the entrance decompression zone and activate those spaces. High-Touch, High Experience. What is the unique culture?