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How Much Should You Flex a Format?

VMS

Practically, this means that on entry, the visitor is greeted by La Via del Dolce (aka Sweet Street), a long corridor with colored fairground lights in which confectionaries that are Italian(ish) can be bought by weight. appeared first on Visual Merchandising and Store Design. Then there’s the pasta. s first Eataly.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

New York quickly became the epicenter of burgeoning new retail concepts. These innovations were the sparks that led to the inception of the visual merchandising and store design industries. He wrote about fanciful props, imaginative themes and the use of color and lighting to capture the attention of passersby.