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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience. The contour of the atrium echoes the inclined shape of the facade to create a conversation between the interiors and the exterior.

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Channel Your Calm

Retailing Insight

Close your eyes, or if uncomfortable closing your eyes, shift your gaze downward with a focal point about 20 feet in front. Repeat this for four more cycles, and with each cycle, imagine the flow of oxygen through the body, entering through the nose, circulating throughout the body and exhaling through the mouth,” he adds.