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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

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In one of the first editions of The Show Window , billed as a monthly “Journal of Practical Window Trimming,” Baum enthusiastically wrote, “Suggest possibilities of color and sumptuous display that would delight the heart. Within a few short months of its debut, circulation grew into the tens of thousands.