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Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

As the ‘golden quarter’ once again rolls around – the third since the pandemic began – retailers have learnt from experience to expect a direct challenge to business. . It’s the ‘season of silent tills’, as far as Christmas spending is concerned. A Shift In Focus . The downsides to this approach are double-edged.