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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.

Curate 240
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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

Located on Broadwick Street in London's Soho, the two-storey boutique is the brand's second outpost and first international flagship, designed in collaboration with London-based West Architecture. Aimé Leon Dore's first international flagship is located in London's Soho. Much like the main retail space, Cafe?

Boutique 103
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Make a statement with signs and graphics

Retail Focus

Capital INK was tasked with producing and installing window borders and vinyl accents around the Macy’s retail store in Philadelphia, Pennsylvania. This followed similar joint projects at the same location in previous years, all with the aim of raising awareness of the Macy’s Christmas line-up.

Art 147
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Understanding pop-up stores; back to the basics

Retail Focus

The unique and often unexpected nature of these temporary spaces naturally generates buzz and excitement. Visitors are likely to share their experiences with friends, family, and social media followers, extending the reach of the pop-up far beyond its physical location.