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Taking Shape

Design Middleeast

Every angle, every curve, and every material sourced locally is a deliberate stroke, a testament to our commitment to crafting spaces that not only stand as structures but resonate as expressions of the land’s intrinsic beauty and history,” shares Martin Dufresne, Design Principal at U+A.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Take the back-of-house into the front to make the retail environment a place of work that can be mutually beneficial for both customers and staff. Physical spaces are props that mediate our relationship. In the future, the store design will need to provide insight into the tasks spaces can facilitate. What if this was flipped?

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