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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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5 Key Considerations for Designing a New Retail Experience

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When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. No one can deny the success of online selling, yet retail remains a constant. When designing a retail space that leverages consumer expectations for online shopping, consider these important caveats: 1.

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