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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.

Curate 240
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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

Located on Broadwick Street in London's Soho, the two-storey boutique is the brand's second outpost and first international flagship, designed in collaboration with London-based West Architecture. Aimé Leon Dore's first international flagship is located in London's Soho. Much like the main retail space, Cafe?