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Burberry’s Imagined Landscape aims to immerse and wow

Inside Retail

Imagined Landscape offers a social media experience in partnership with TikTok, featuring everything from large interactive screens to smartphone apps. But the site inspires consumers to embrace the outdoors as well. Branded environments. The films are displayed on interactive screens celebrating nature.

Artistic 130
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Understanding pop-up stores; back to the basics

Retail Focus

These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters. At the heart of pop-up retail is the theatrical environment it cultivates. The power of word-of-mouth marketing is harnessed effectively through pop-up retail.