Can Gen Z intimates brand Parade maintain its cult status post-acquisition?
Inside Retail
AUGUST 22, 2023
Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.
246 
Let's personalize your content