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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Expansion 261
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Why Canada Goose is flocking to Australia amid huge Asia-Pacific growth

Inside Retail

The new stores will feature experiential offerings, such as “cold rooms”, which enable customers to test the thermal level of the brand’s parkas, jackets and other products that can sell for thousands of dollars. Beyond Canada Goose, Morris said that Brand Collective is set to open a number of new Reebok stores over the coming year.

Expansion 130
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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand. A key catalyst in this transformation is the rise of pop-up stores, which are not only contributing to this expansion but also introducing new dynamics into the luxury ecosystem.

Expansion 130
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Inside Chemist Warehouse’s surprising new luxury brand, Ultra Beauty

Inside Retail

In doing so, the business is aiming itself at a much more general consumer that its beauty industry rivals: preferring to create an environment where anyone can buy at the high-end without feeling overwhelmed in often extravagant bricks-and-mortar locations.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Nonetheless, it’s imperative to acknowledge that the transient nature of pop-up stores, along with various other factors such as timing, pricing strategies, and strategic locations, serves as a wellspring of curiosity and intrigue. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid.