Retail Focus

NOVEMBER 7, 2022

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. More recently, sustainability has also been reflected in how brands furnish their stores and the equipment they focus on making their stores more sustainable.

Brand Management 130

Brand Management Fashion Management Perspective 130

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.

Engagement 147

Engagement Harmony Strategy Management 147