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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. It goes beyond curating a shopping experience that is highly exclusive and personalised. Beyond their visual appeal, these spaces incorporate curated soundscapes and signature scents to enhance the overall ambiance.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Fayshell doesn’t have a treatment menu as everything is customised to the consumer’s needs. The business also sells take-home skincare products that the founders and their team have consciously curated to ensure everyone and their skin is catered for. They are available in-clinic and through the online Fayshell shop.

Curate 246
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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.

Expansion 130
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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

We, like many others, curate our Instagram feed and focus on things that make us feel good. Brands that don’t cater to us? “We can’t afford it “ We personally find this hard to swallow when so many small brands manage to nail inclusive sizing. Our guess, not many. Not making the cut.

Other 147
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Plus-size fashion was in the spotlight at Fashion Week. What comes next?

Inside Retail

Influencers from every state in the country converged, taking snaps in their carefully curated outfits, posing unapologetically in front of the iconic brick windows along the alley of Carriageworks. We are expanding our capsule range to provide more options,” brand manager Claire Primrose said.

Fashion 130