Brand Implementation Consumer Promotion Shopping 
Frank Mayer
MAY 14, 2021
It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. Uses often include shopping an endless aisle, looking up additional product information, or customizing merchandise.
Quarter 20
AUGUST 9, 2019
In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. These new layouts must make the physical shopping experience either distinct or preferential in comparison to the easy and quick online checkout.
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