Greater Group

JUNE 9, 2023

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Lighting is also used to reinforce branding and for placing emphasis on certain products.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Creative Displays Now

NOVEMBER 8, 2021

The two most important components of retail store layouts used to convert browsers to buyers are: Store design: The store design encompasses the intentional use of space management and floor plans, including displays, furniture, fixtures, signage and lighting. The structure of store design is highly influential in the customer experience.

Layout 98

Layout Flow Display Merchandising 98

Rose

MARCH 24, 2020

Hey, that animatronic mannequin running in super slow motion in the window of a Philipp Plein boutique in Amsterdam sure is kind of mesmerizing. Extreme Personalization. Products in Motion. Plus, it gives onlookers a sense for how the clothing looks in motion. Visual merchandisers know that motion catches people’s attention.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64