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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Tickling the senses has always been a piece of the visual merchandising experience; just think of that candy store sending sugary scents throughout the retail space and the entryway to lure customers and whet their appetites. Extreme Personalization. Appealing to All Five Senses. Products in Motion. The Pyramid Principle.