How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion
Inside Retail
MARCH 19, 2024
With one in seven Australians shopping online every day, Peter Jackson saw the need to improve its digital offering. In contrast, he said, the current e-commerce site is “like one of our premium flagships and something we’re really proud of”. Data will shape how we fill out the shops moving forward.
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