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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.

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Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

But now, brands and retailers are more focused than ever before on delivering positive experiences that inspire brand loyalty and that, ideally, transform today’s shoppers into tomorrow’s lifelong customers and brand ambassadors. Aspirational Retailing. Visual Merchandising Techniques and Strategies. Extreme Personalization.