Analysis: Here’s the impact of Chanel’s latest price hike on the luxury industry
Inside Retail
JANUARY 9, 2022
But most industry experts believe Chanel’s price tinkering is all part of a strategy to boost the brand’s status amongst its competitors, namely Hermès and a handful of LVMH-owned subsidiaries. Rumours of another price hike, to leverage higher demand in the run up to Christmas, began circulating around November. Creating scarcity.
Let's personalize your content