Remove Boutique Remove Circulation Remove Display Remove Light
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Reflecting pool centres XC273 fashion boutique in former Shanghai towel factory

Dezeen

Dongqi Design has turned a former factory into a fashion boutique. The building is organised around three voids, which now form the basis of the store's circulation routes. This approach is replicated across the store's display fixtures to create a sense of spatial continuity. The photography is by Raitt Liu.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

In the late 19th and early 20th centuries, well before high-end shops and boutiques graced the iconic retail corridors of Fifth Avenue, Champs-Élysées and Via Monte Napoleone, consumerism and desire became a driving force in Western culture. Within a few short months of its debut, circulation grew into the tens of thousands.