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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Kingston Lafferty Design creates "otherworldly" interiors for Dublin skin clinic

Dezeen

Above: its retail space features marble counters. The service offer is premium and luxury, and the spaces that encapsulate it were designed to echo that at every touchpoint," Kingston Lafferty Design founder Roisin Lafferty told Dezeen. "It Top image: the Fitzgerald Private Clinic has a marble-clad archway.

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Just scratching the surface

Retail Focus

With health and wellbeing still high on the agenda, Carson said materials that provide an authentic natural look will appeal to the senses and create a comforting and relaxing environment for retailers. Make an impact.

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