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Common Retail Signage Mistakes to Avoid

Creative Displays Now

If you’re using your sign to promote a sale or upcoming product release, see what information will remain relevant for another time. Awkward or Difficult to See Contrast. When choosing the color scheme for your sign, make sure it balances complementary and contrasting colors to form a visually appealing harmony.

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Simone Bonanni sculpts spaces with wallpaper collection Second Life for LondonArt

Design Wanted

The collection stands out for its eclectic, ornamental character expressed through a distinct compositional balance, stylistic combinations, and completely different textures that share a common inspiration on forms and perspective. The company’s design challenge was to promote the style and graphic signature of each designer.

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How Color Psychology Influences Retail Sales

Creative Displays Now

The impact of color largely stems from the use of harmonious combinations. A contrasting black against gold accents communicates luxury and exclusivity, while a mix of pastels can elicit nostalgia and softness. Best Buy: Best Buy rarely goes away from their brand colors on their point-of-purchase displays and promotions.

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