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In conversation with Aesop general manager, Preet Bains

Inside Retail

Here, Australia and New Zealand general manager Preet Bains discusses the brand’s omnichannel strategy, the sensory appeal of its unique stores and the key to maintaining the relevance of a legacy brand. . It is our aim to stimulate all the senses and keep a healthy balance between mind and body.

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Retail post COVID-19

Quarter 20

and local health guidelines. At this point, you have time to order sanitation kiosks, upgrade your stanchions to look less temporary, and create cohesive printed signs to better implement set paths through your space. The right mix of approaches in a balanced integrated form will underpin your emphatic approach to customer concerns.

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