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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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Behind the “massive” potential for premium outlet centres in Japan

Inside Retail

‘Local’ is certainly a theme for this project, with construction materials typical of the area, artworks from the Chokoku-no-Mori Art Foundation (famous for its exhibitions of sculpture in natural outdoor settings) and wall art by local artists, all providing a more stimulating experience for shoppers.

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The Pop-Up Experience

Retailing Insight

The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. This short-term approach means that brands can experiment with novelty items, introduce new merchandise or test concepts without the hard cost or risk associated with long leases and associated overhead costs.

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How to Win in Retail: Less Science, More Art

Retail Prophet

Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Research suggests there are two keys.

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Trends and innovation in retail check-out

CAAD

Go for turning your counter into something artistic , giving free rein to creativity at the checkout. It encourages customers to use social media , as it is a fundamental element of retailer marketing. This is in line with the big trend for innovative design in shop windows and shop fronts.

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5 Best Experiential Retail Examples

Greater Group

Agent Training, civilians enter the experience store where a range of limited edition uniforms and other merchandise items are on sale to prepare them for returning to the ‘real world’. Beauty classes are also offered in-store where guests can learn makeup skills and tricks from expert artists. are immersed in a fictional world.