First Asia Pacific Adidas Flagship in Myeongdong, Seoul
Retail Focus
JUNE 22, 2023
Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level.
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