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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

After an almost five-year break, Victoria’s Secret will relaunch its World Tour this autumn as a feature-length film, featuring artists and designers worldwide. The reimagined show, which will be webcast internationally, is part of the brand’s “commitment to championing women’s voices, perspectives and experiences”.

Artistic 236
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Crafting luxury brand narratives through popup stores

Retail Focus

They have used pop-up spaces to showcase their fashion collections, collaborate with artists and create immersive environments that reflect their history of bold design, personal expression, and contemporary luxury. The brand often collaborates with artists and designers.

Insiders

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The Pop-Up Experience

Retailing Insight

Nordstrom offers on-going pop-ins or specialty shops in their store, and during the holiday season, they provide customers with select merchandise not typically found in their stores, along with gift wrap services and curated gift guides. Tips for Artists and Brands.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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BASE presents “We Will Design” at Design Week 2021

Design Wanted

To bring together creativity, culture, and design in an initiative with real local impact, a new artistic experience dedicated to the Tortona community, offering the help it needs to get moving again. Every evening, starting at 8.00

Design 52
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#MilanDesignWeek – From 5 to 12 September 2021 BASE presents “We Will Design”

Design Wanted

To bring together creativity, culture, and design in an initiative with real local impact , a new artistic experience dedicated to the Tortona community, offering the help it needs to get moving again. The challenge? What will this year’s Milan Design Week be like? University of Bolzano’s floor plan for Drawing Machines.

Design 52
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70,000 visitors join Design Shanghai in one of the first physical design shows of the year

Design Wanted

In the Contemporary Design Hall, Shang Xia showcased new tableware and tea sets in a curated ‘Tea Space’ in celebration of the venerable Chinese tradition. Frank Chou, Founder of Frank Chou Design Studio returned to curate TALENTS for the second year. Groundbreaking installations.

Design 52