How Gucci and Ikea are using AR to drive sales
Inside Retail
JULY 21, 2021
According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Not only did the AR try-on experience catch many Snapchatter’s attention, it also kept them engaged.
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