Artistic Concept Gifts Reimagine 
Inside Retail
SEPTEMBER 11, 2021
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Valued at USD $3.73
Inside Retail
NOVEMBER 21, 2023
Located at Terminals 3 and 4, the new stores showcase the brand’s ‘retailtainment’ concept, which aims to inspire creativity, build brand love and encourage hands-on play. Created by homegrown artist, Nicholas Foo, the artwork is made of 41,472 pieces and offers a day and night depiction of the seven-storey waterfall.
Design Wanted
MARCH 28, 2021
They reimagined the traditional library for the 21st century. The same vision, concept, and experience was then consistently applied across all touchpoints. It also includes an interactive kids’ table with educational games, a reading area, and a gift shop. The meeting room and gift shop at House of Wisdom.
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