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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Cúpla decorates Rixo Marylebone store with hand-painted murals

Dezeen

Interior design studio Cúpla has completed a boutique for fashion brand Rixo in central London that features hand-painted illustrations and colourful zellige tiles. The interior designer had previously designed the brand's flagship store on the King's Road and wanted the refurbished Marylebone location to have a similar feel.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

The store also features collaborations with talented Australian artists, with ground-level installations by paper engineer Benja Harney and artist Bianca Beers, and abstract sculptures and paintings by Elliott Routledge. Furniture plays a pivotal role with seating designs of Dutch artist and architect Gerrit Thomas Rietveld.

Artistic 130
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Chaumet New Bond Street bridges British elegance and Parisian distinction

Retail Focus

Situated in the heart of London’s luxury shopping district, the Chaumet boutique on New Bond Street reopens its doors this Spring. Dedicated to a selection of exceptional High Jewellery and the Maison’s iconic collections, this unique location is imbued with an intimate identity, bridging British elegance and Parisian distinction.

Boutique 274
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Crafting luxury brand narratives through popup stores

Retail Focus

The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Consistency in storytelling helps maintain the brand’s identity across different luxury pop-up locations. The brand often collaborates with artists and designers.

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Rebel MD Gary Williams on taking experiential retail to the next level

Inside Retail

Since then, Rebel and The General Store have opened a further 18 RCX stores across the country, including the latest location at Emporium Melbourne. Located at the back of the store, the Fit Studio, designed in collaboration with Nike, represents the biggest step forward in Rebel’s offering for women.

Apparel 264
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Piles of green-hued books characterise London Aesop store

Dezeen

The Marylebone store features piles of green books The team took "material references" from the British Library on Euston Road and attempted to emulate the layout of traditional bookshops by choosing warm timbers and towering piles of pale green books to decorate the interior.