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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Amalgamation of art, design and comfort The brand’s subsidiary in Australia and New Zealand worked closely with Longchamp’s global and regional architecture departments to adapt the new store concept to the layout of the location layout and the heritage of the building.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

The store also features collaborations with talented Australian artists, with ground-level installations by paper engineer Benja Harney and artist Bianca Beers, and abstract sculptures and paintings by Elliott Routledge. Furniture plays a pivotal role with seating designs of Dutch artist and architect Gerrit Thomas Rietveld.

Artistic 130
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Crafting luxury brand narratives through popup stores

Retail Focus

The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. The brand often collaborates with artists and designers.

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Piles of green-hued books characterise London Aesop store

Dezeen

The Marylebone store features piles of green books The team took "material references" from the British Library on Euston Road and attempted to emulate the layout of traditional bookshops by choosing warm timbers and towering piles of pale green books to decorate the interior. The photography is by Alixe Lay.

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Rebel MD Gary Williams on taking experiential retail to the next level

Inside Retail

For instance, the new Melbourne flagship has a much bigger focus on female customers, both in terms of the product offering and the store layout and design, which features timber flooring, curved fixtures, and updated lighting. With each new RCX store, Rebel has incorporated lessons learned from previous iterations.

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Abracadabra! Luxury Pop-up Stores Bringing Fantasy to Real Life

Retail Focus

The sleek design and innovative displays create a luxurious and futuristic ambiance, attracting tech-savvy customers by creating a luxurious and futuristic ambiance. Luxury pop-up shops rely on various sensory elements, such as visual displays, soundscapes, and touch experiences, to create an immersive environment.

Art 100
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Traditionally, community retailing initiatives included local farmers’ markets, boutique stores hosting art exhibitions or workshops, or retailers supporting neighborhood cleanup campaigns. These can include comfortable seats, nice lighting and well-designed store layouts. An attention to design is a key success factor.