Fashion old and new walked down the runways at AFW, but will it sell?
Inside Retail
MAY 17, 2024
To have a collection picked up by a multi-brand retailer requires a level of commerciality that needs to be applied but fashion week shows require a sense of theatre – it’s a balancing act. It’s like they’re reimagining the entire lifecycle of their garments, thinking beyond just the first wearer,” Cheney concluded.
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