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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

During my presentation, I shared with the audience what influences Millennials to purchase and what businesses can do to meet their tastes and expectations from a retail store design perspective. IN THIS ARTICLE. • How to capture the Millennial market? • Who are the Millennials? • PERSONAL TOUCH. Case Study: New Balance (Tokyo).

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