Inside Retail

DECEMBER 14, 2023

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

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Inside Retail

JANUARY 5, 2024

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel.

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Inside Retail

JULY 24, 2023

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Inside Retail

FEBRUARY 26, 2024

From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel. The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral.

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Inside Retail

MARCH 27, 2022

To help runners find their perfect shoes, Sportitude Running offers two Australian-exclusive running shoe fitting experiences that blur the line between the physical and digital worlds. Curated apparel and accessories are displayed on minimalist steel racks that are easy to move.

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Greater Group

NOVEMBER 24, 2019

Over the last couple of years, New Balance opened a handful of flagship stores across the world, of which the Tokyo store is the largest. Greater group has worked with New Balance on 8 of their boutiques globally including the Harajuku flagship, Ginza and Roppongi stores in Tokyo.

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VMS

APRIL 7, 2021

Having spent time in Bloomingdale’s home store, her creativity, agility and flexibility have earned her ownership of the ready-to-wear apparel, center core and menswear sections of the store where she creates holiday campaigns, pop-up concepts and oversees merchandising direction. She is also responsible for working on shop-in-shops.

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