As Coke and Pepsi face boycott, Muslim countries’ local brands boom
Inside Retail
SEPTEMBER 5, 2024
While market analysts say it is hard to put a dollar figure on lost sales and PepsiCo and Coca-Cola still have growing businesses in several countries in the Middle East, Western beverage brands suffered a 7 per cent sales decline in the first half of the year across the region, market researcher NielsenIQ says. She is not alone.
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